Project Description
Association of Higher Education Professionals
Association of Higher Education Professionals (AHEP) approached us to rename their organisation and develop a new brand identity.
AHEP support professionals by providing opportunities to enhance and progress their career in HE.
What we did
Renaming
Brand Strategy
Brand Identity
Tone of Voice
Brand Activation
Brand assets
Design
Marketing Strategy
The Challenge
To rename and rebrand the association, creating a modern and unique identity.
Our Solution
Inspired by the core values of AHEP, we developed a set of geometric shapes to represent each value. These shapes form a flexible graphic device used throughout collateral.
The playful shapes combined with typography create a modern and approachable look and feel. We used a unisex colour palette which present the brand as a trustful and reliable.
