Alfresco Vita
Brand identity for premium pizza oven company.
Disciplines
Brand Creation
Art Direction
Brand strategy
Packaging Design
Brand Guidelines
![Alfresco Vita case study](https://studiolwd.co.uk/wp-content/uploads/2023/01/Alfresco-Vita-case-study.png)
The Challenge
Alfresco Vita approached us to help define the positioning, naming and branding of a brand new premium pizza oven brand.
![Alfresco Vita case study2](https://studiolwd.co.uk/wp-content/uploads/2023/01/Alfresco-Vita-case-study2.png)
We commissioned Studio LWD to overhaul our communications and I can say without equivocation that the team have been a pleasure to work with and they have quickly developed a profound understanding of our issues and worked with us on the solutions. They are a constant source of good advice, a great critical friend and the end product is high quality. Here at Empowerment, we have no hesitation in endorsing Studio LWD as they do exactly what they say.
Mike Crowther – Empowerment Charity
![Alfresco Vita case study4](https://studiolwd.co.uk/wp-content/uploads/2023/01/Alfresco-Vita-case-study4.png)
![Alfresco Vita case study3](https://studiolwd.co.uk/wp-content/uploads/2023/01/Alfresco-Vita-case-study3.png)
Our Solution
We created a premium and contemporary feel with the use of deep colours and sophisticated typography. We introduced a graphic device using the flame icon from the brand logo. Our aim was to create strong shelf appeal by designing a stand out, unique brand.
![Alfresco Vita case study5](https://studiolwd.co.uk/wp-content/uploads/2023/01/Alfresco-Vita-case-study5.png)