Project Description
Alfresco Vita
Brand identity for premium pizza oven company.
Disciplines
Brand Creation
Art Direction
Brand strategy
Packaging Design
Brand Guidelines
The Challenge
Alfresco Vita approached us to help define the positioning, naming and branding of a brand new premium pizza oven brand.
We commissioned Studio LWD to overhaul our communications and I can say without equivocation that the team have been a pleasure to work with and they have quickly developed a profound understanding of our issues and worked with us on the solutions. They are a constant source of good advice, a great critical friend and the end product is high quality. Here at Empowerment, we have no hesitation in endorsing Studio LWD as they do exactly what they say.
Mike Crowther – Empowerment Charity
Our Solution
We created a premium and contemporary feel with the use of deep colours and sophisticated typography. We introduced a graphic device using the flame icon from the brand logo. Our aim was to create strong shelf appeal by designing a stand out, unique brand.
