Brand Refresh for Ice Cream Parlour

New Penny approached us to refresh their current brand and interiors. They felt that their existing brand looked dated and they wanted to appeal to a new younger target audience.

Beginning with market research and a full audit of the sector, we wanted to create a brand that stood out and appealed to new customers without alienated their existing loyal customers.

We created the new brand with a hint of nostalgia to appeal to all customers. Alongside the new brand identity we shoot all new product photography and redesigned the interior of the parlour.