Ancestry
Ancestry can help you discover your ancestors, find living relatives, and learn where in the world your DNA comes from.
Disciplines
Brand Assets Creation
Brand Collateral Roll-Out
Photomontage
Email Signature Design

The Challenge
To brand assets to promote a free access campaign on all German records. The campaign key theme was around Remembrance.

Our Solution
Working within established brand guidelines, we produced on-brand assets, while tailoring materials to suit the campaign. We soured imagery emphasising the stories you can discover in the records. Combining these with elements of records and the German remembrance flower – the Forget-Me-Not, we created a new set of photomontages.


The Outcome
- A suite of assets for a range of touchpoints including landing pages, social, web banners and email.
- Significant increase in sign up from German users