Project Description
Cortus Advisory Group
Founded by a team of ex‑Big 4 professionals, their experienced team provides Transaction Services, and Corporate Advisory Support to corporates, Private Equity houses, financial institutions and entrepreneurs.
What we did
Brand Refresh
Market Research
Brand Strategy
Brand Assets
Brand Guidelines
The Challenge
Cortus Advisory Group approached us to refresh their brand identity. Their brand lacked consistency and felt outdated.
Our Solution
We began by conducting brand workshops to establish a solid brand strategy. We then modernised their look and feel to appeal to their target audience. Incorporating a new brand pattern provides a memorable brand element across all assets. The pattern was inspired by the shape in their logo and represents the idea of growth and progress.
