Project Description
Narrow Aisle
Since 1976, Narrow Aisle has been a pioneer of very narrow aisle warehouse truck design and development. Today, their Flexi range is distributed worldwide through a fully supported distributor network from the company’s manufacturing plants through hubs in the UK, USA, Taiwan and in over 70 countries worldwide.
Disciplines
Brand Strategy
Photography
Brand Identity
Market Research
Brand Assets
Website Design
The Challenge
Narrow Aisle approached us to rebrand their company. Their brand lacked consistency and felt outdated.
Our Solution
We began by conducting brand workshops to establish a solid brand strategy. We crafted a new brand pattern to incorporate throughout materials. The brand pattern mirrors the efficient storage solutions offered by Flexi and the organised layout of warehouses. The curved elements complement the ‘Flexi’ name and convey adaptability and dynamism, symbolising the uninterrupted flow of efficiency. The pattern’s versatility allows it to easily adapt to a wide range of applications.
The Outcome
- Improved brand recognition
- Clearly defined target audience
- Sales messaging developed