The Challenge

To create an on-trend brand identity for a sports initiative that targets young people who have never engaged in Handball before, with a focus on engaging a diverse audience. The brand needed to be modern and appealing, resonating with the target audience.

Our Solution

We focused on a modern and fresh approach. The typography is playful, conveying a sense of youthful energy and modernity. The colour palette is bold and vibrant, reflective of the energy and excitement of the sport. We aimed to create a brand identity that is welcoming, engaging, and reflective of the audience that the initiative aims to attract. It will inspire a new generation of Handball enthusiasts and create a sense of community among young people from all backgrounds and experiences.