Project Description
Helm
Helm boasts over 35 years of combined expertise in parking revenue management, having worked with over 40 airports globally, and boasting a proven track record of exceeding their clients’ goals.
Disciplines
Brand Strategy
Brand Guidelines
Design
Website
Social Media
Merchandise
The Challenge
To provide a rebrand that would elevate Helm with a distinct presence in the market. The goal was to infuse their brand with a sleek and fresh feel.
Our Solution
The concept was inspired by the idea of the horizon line, symbolizing endless possibilities and growth. We incorporated gradients with inspiration drawn from sunrise colours for depth and warmth, signifying fresh beginnings and continuous evolution. Integrated brand shapes, representing core Helm values, are seamlessly incorporated throughout to reflect Helm’s essence.
Great experience from start to finish. Laura and here team were on hand at all times and their approach was very detailed. They took the time to understand our business needs and create a brand look that we could not be happier with.
Rob Reay – Helm
The Outcome
- Enhanced brand recognition
- Improved consistency across the brand
- Stronger client engagement and appeal to target audience