IFI
IFI is a food seasoning brand specialising in high-quality meat rubs and seasonings designed to enhance the flavour of any dish. With a range of expertly crafted blends, IFI offers the perfect balance of spices to elevate everything from barbecue to everyday cooking, helping you create bold, delicious flavours with ease.
Disciplines
Brand Strategy
Brand Guidelines
Design
Social Media
Merchandise
Interior Signage
The Challenge
The rebrand of IFI aims to develop a modern, sleek identity that resonates with professionals in the food seasoning industry while standing out in a competitive market. The focus is on balancing professionalism with approachability, ensuring the new brand feels distinctive, memorable, and aligned with industry expectations.
Our Solution
We created a fresh and inviting brand identity for IFI, using a soothing color palette of soft greens, warm creams, and natural tones to evoke a sense of trust, freshness, and authenticity. To give the brand a more personal, artisanal feel, we integrated hand-drawn elements that highlight key product features. This approach adds a dynamic, engaging touch that connects with IFI’s audience, making the brand approachable while reflecting the care and authenticity behind their flavorful seasonings.
The Outcome
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Established a modern and sleek brand identity that appeals to professionals in the food seasoning industry.
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Designed a distinctive visual identity that helps IFI stand out in a competitive market.
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Enhanced brand memorability through a fresh and inviting design that reflects the quality of IFI’s products.
- Strengthened the brand’s narrative to highlight its authenticity and passion for high-quality food seasoning.