QSN
A membership organisation for individuals with responsibility for quality strategy and management within UK higher education.
Disciplines
Brand Strategy
Brand Guidelines
Design
Website
Social Media
Merchandise
The Challenge
To rebrand the Quality Strategy Network with a modern and sleek identity that resonates with professionals in the higher education sector. The goal was to create a brand that would stand out in a competitive landscape while maintaining an approachable and professional feel.
Our Solution
We developed a modern and approachable identity for QSN, utilising a colour palette of blue, navy, and orange to convey trust and warmth. To add a personal touch, we incorporated hand-drawn marks and a handwritten font throughout materials, drawing attention to key words and creating a dynamic, engaging brand that resonates with QSN’s audience.
The Outcome
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Improved cohesion across all brand materials
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Increased engagement with QSN’s target audience within the higher education sector