In The Know

GD Video approached us to rebrand their company and establish a stronger market presence.

What we did

Brand Strategy
Brand Identity
Market Research
Brand Assets

The Challenge

The name no longer captured the essence of the their services and did not communicate their expertise effectively. The existing visual elements failed to convey the company’s creative approach to video production. To overcome these challenges, we repositioned GD Video and created an identity that reflected its values and appealed to its target audience.

A great team. Very responsive and they nailed the brief. Really happy with the new brand that was created. Would recommend.

Garth Dew – In The Know

Our Solution

We conducted a brand strategy workshop which influenced the decision to rename the company to ‘In The Know,’ a name that conveys a sense of expertise, knowledge, and being up-to-date.

We crafted a modern visual identity characterised by a vibrant colour palette and playful illustrations. Additionally, we added hand-drawn marks and fonts to infuse the brand with a personal and unique touch.

Ready to work together?

We work with clients from start-ups to global brands,
if you’ve got a project get in touch and we’ll get the ball rolling!