Project Description
In The Know
GD Video approached us to rebrand their company and establish a stronger market presence.
What we did
Brand Strategy
Naming
Brand Identity
Market Research
Brand Assets
Design
The Challenge
The name no longer captured the essence of the their services and did not communicate their expertise effectively. The existing visual elements failed to convey the company’s creative approach to video production. To overcome these challenges, we repositioned GD Video and created an identity that reflected its values and appealed to its target audience.
A great team. Very responsive and they nailed the brief. Really happy with the new brand that was created. Would recommend.
Garth Dew – In The Know
Our Solution
We conducted a brand strategy workshop which influenced the decision to rename the company to ‘In The Know,’ a name that conveys a sense of expertise, knowledge, and being up-to-date.
We crafted a modern visual identity characterised by a vibrant colour palette and playful illustrations. Additionally, we added hand-drawn marks and fonts to infuse the brand with a personal and unique touch.
