Project Description
Empowerment Charity
Rebrand for charity supporting local communities & improving lives. Based in Blackpool, Empowerment Charity is passionate about getting people’s voices heard, especially those who are never listened to.
What we did
Graphic Design
Social Media
Brand Guidelines
Campaigns
Brand asset creation
The Challenge
To create a flexible brand that houses multiple services under one charity. Appealing to a diverse range of people was key.
We commissioned Studio LWD to overhaul our communications and I can say without equivocation that the team have been a pleasure to work with and they have quickly developed a profound understanding of our issues and worked with us on the solutions. They are a constant source of good advice, a great critical friend and the end product is high quality. Here at Empowerment, we have no hesitation in endorsing Studio LWD as they do exactly what they say.
Mike Crowther – Empowerment Charity
Our Solution
We created a modern identity brought to life by vibrant colours, varied typography and playful illustrations. To differentiate the services, we developed a complimentary colour and font for each. Using the same illustration style throughout ties all collateral together. The primary font used throughout is Poppins – a friendly and accessible sans serif font.
