Project Description
Roofing Supplies Group
Roofing supples group approached us to Rebrand and rename their business. They are the leading supplier of roofing materials in the UK and had ambitious growth plans.
The new identity aims to position the company for future growth as they continue to open more branches throughout the UK.
What we did
Brand Creation
Brand Strategy
Brand Guidelines
Design
Website
The Challenge
To create a strong brand identity for the Roofing Supplies Group, a well-established company with a reputation for quality and reliability. The brand identity needed to be updated to reflect the company’s values and vision for the future.
Our Solution
We began with brand workshops and a brand strategy to ensure that the visual identity aligned with the company’s values and goals. We designed a new logo that is modern and clean, and timeless, with a simple and icon that informs a graphic device pattern used throughout. We used a colour palette of orange and deep blue to create a bold and memorable brand identity that stands out in the marketplace. Orange conveys a sense of warmth, energy, and approachability, while deep blue conveys trust, stability, and reliability. The identity aims to position the company for future growth as they continue to open more branches throughout the UK.
