We began with brand workshops and a brand strategy to ensure that the visual identity aligned with the company’s values and goals. We designed a new logo that is modern and clean, and timeless, with a simple and icon that informs a graphic device pattern used throughout. We used a colour palette of orange and deep blue to create a bold and memorable brand identity that stands out in the marketplace. Orange conveys a sense of warmth, energy, and approachability, while deep blue conveys trust, stability, and reliability. The identity aims to position the company for future growth as they continue to open more branches throughout the UK.