Ruby Energy
Ruby Energy are dedicated to empowering SMEs nationwide with bespoke energy solutions. They understand the unique challenges faced by small and medium-sized enterprises, and their mission is to ensure businesses thrive through tailored energy strategies.
Disciplines
Brand Strategy
Brand Guidelines
Design
Website
Social Media
Merchandise
Signage
The Challenge
BES Utilities needed a complete rebrand to establish a fresh identity in the UK commercial energy sector. Our goal was to create a friendly, warm identity that reflected their core values of human connection, collaboration, and commitment.
Our Solution
We transformed BES Utilities into Ruby Energy, representing a fresh start and a more approachable brand. By integrating their core values, we crafted a personal yet professional identity. Bold colour palettes, friendly fonts, and impactful graphics create an agile brand adaptable across all marketing channels.
The Outcome
- A renewed, positive brand image
- Consistent, engaging presence across all platforms
- Stronger connections and increased trust with their target audience