The Challenge

Urban Bliss wanted to reach out to a different type of customer who is more trends driven, cooler, braver and more stylish. They approached us to help create a trend driven brand, through defining their strategy and visuals.

Our Solution

We held a number of brand workshops to define a clear brand strategy and tone of voice. We established that sustainability is a pillar of how Urban Bliss think so it was key to communicate this. We developed the brand essence ‘consciously creative’ to encapsulate the brands ethos. With the combination of soft colours, modern typography and hand-drawn marks, we created a sleek brand to appeal to their new target audience.