Project Description

Wimbledon Guild

Brand refresh for a charity combating social isolation and loneliness

What we did

Brand Refresh
Brand Strategy
Brand Guidelines
Social Media

The Challenge

We were approached by Wimbledon Guild to develop their current branding and create a comprehensive brand guidelines document. They wanted to keep their current logo and their recognisable red as a key colour.

StudioLWD have been supporting us with the development of brand guidelines. We have found them extremely helpful, collaborative and efficient. Right from the outset they were very clear on the process, made sure we stuck to budget and were always open and responsive to feedback.

Zoe Davies | Wimbledon Guild

Our Solution

Wimbledon Guild’s holistic approach helped inform the visual language for the brand refresh. We created a pattern using circles, which are symbolic of wholeness and connection, whilst adding a friendly feel.

Keeping their original red, we developed a secondary colour palette which adds an inviting and warm feel to the brand.

Ready to work together?

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