Wimbledon Guild
Brand refresh for a charity combating social isolation and loneliness
What we did
Brand Refresh
Brand Strategy
Brand Guidelines
Social Media
The Challenge
We were approached by Wimbledon Guild to develop their current branding and create a comprehensive brand guidelines document. They wanted to keep their current logo and their recognisable red as a key colour.
StudioLWD have been supporting us with the development of brand guidelines. We have found them extremely helpful, collaborative and efficient. Right from the outset they were very clear on the process, made sure we stuck to budget and were always open and responsive to feedback.
Zoe Davies | Wimbledon Guild
Our Solution
Wimbledon Guild’s holistic approach helped inform the visual language for the brand refresh. We created a pattern using circles, which are symbolic of wholeness and connection, whilst adding a friendly feel.
Keeping their original red, we developed a secondary colour palette which adds an inviting and warm feel to the brand.
