The rule of seven began in traditional marketing to refer to how many times your audience needs to hear your message before they buy.
Today, there are so many more opportunities for audiences to experience your brand. Does this mean the rule of seven no longer applies? The jury’s still out, but one thing’s for sure.
With a multitude of touchpoints for your brand to influence your customer or investor, consistency is key to being memorable and impactful.
When you undergo a full branding exercise, the resulting assets will project that consistency you need to make a powerful impression on your target audience. And it’s this consistency that leads to the tangible results you’re working towards, like growth, investment, audience acquisition, and sales.