Brands that lead with a powerful story leave a memorable impression on customers and gain prominence in a crowded market.
Take Kickstarter, for example. Their brand is built on other people’s stories, and their story complements this perfectly – they provide the platform for your creativity and vision.
Kickstarter doesn’t lead with the functionality of its platform, although the software and user experience must be on point to drive its success.
Instead, they focus on the narratives and sense of community at play. Even on their own About page, they place customer stories at the top of the billing, only delving into their own team and history further down – and even then, it’s about the ways who they are and what they stand for impacts you, the user.
What’s the story behind your brand? How does your offering make a difference, and how does this manifest in their lives and business successes?
When you identify your story, it becomes simpler to communicate and connect on a deeper level and create the kind of cohesion and purpose across your brand that sets you apart and generates tangible results.