Before you get to know your customer better, you need to really understand yourself as a business and where you fit into your industry and the broader commercial landscape.
Often, we speak to business owners who have a certain image of themselves, their position, and their reputation.
However, when we begin to research and explore this, our learnings often reveal the external perception of their brand is disconnected from this.
Aligning your business with your values is a crucial part of the branding process.
What are your super-strengths? What makes you different, and why do people choose you over competitors offering similar products or services?
What do people like about working with your team? What problem do you solve, and is it the one you thought you solved? Nothing should be taken for granted, as we’re usually too close to our own brand to see it objectively.
Crucially, branding is about so much more than the aesthetic image of your brand. It’s how you’re perceived and what you represent in a broader sense, so it’s essential to start with you – this clarifies your position and is the crucial starting point to make your mark in your industry and begin experiencing the outcomes you crave.