As my early branding experience taught me, we should leave no stone unturned when it comes to creating an ambitious brand.
The advent of the digital age has made it easier than ever for you to connect with your customers and vice versa.
You have so many ways to reach and influence target audiences – but is this a blessing or a curse?
In my view, it depends on your attitude to branding. The brands that continually evolve and flex are the ones that reap the rewards.
2011 isn’t that long ago, but we lived in a relatively analogue era then.
Over the past decade, we’ve seen incredible progress in the digital world:
- Your mobile phone has morphed into a pocket computer/camera/camcorder with high-speed internet access
- Social media has exploded – back in 2011, Zuckerberg was just launching the Facebook timeline (anyone remember the wall?), Instagram was a year old, and Charlie Sheen’s #tigerblood hashtag was trending on Twitter
- Influencers and sponsored content have transformed the way brands reach and interact with audiences
- The Internet of Things has taken connectivity to new levels.