Of course, raising investment isn’t just for startups.
Maybe you’re an established business seeking funding to support the development of a new product or service.
If that’s the case, is your branding strong enough to support your new pitch, or is there a disconnect between your existing business and your new vision?
If it’s the latter, investors will sniff this out immediately and lose faith in your vision.
Strong branding aligns all of your verticals and ensures your business is memorable and recognisable across all product lines, making your proposition more attractive to investors.
Ben Crabb, cofounder of tech startup Civitas Club, recently invested in branding through Studio LWD ahead of raising funds.
He said: “The branding created by Studio LWD really helps us demonstrate and humanise our offering and has already helped us raise significant funding.”