Your brand identity is extremely important to show your audience what you represent and what you stand for.
If your brand isn’t hitting the mark, your company will struggle to generate enquiries that you can convert into paying clients and you can end up being “just another supplier” who blends into the crowd. Growth rates plateau and gaining new clients becomes even tougher in an already competitive marketplace.
A strong brand identity that represents who you are and what you do will undoubtedly contribute to you achieving even better results in the future.
However, the question we’re often asked is how do you know it’s time for a re-brand?
Whether you are the Company Director or Marketing Manager, it is worth looking out for these key alarm bells…