With so many touchpoints for your audience to interact with your brand, are you optimising every opportunity to make an impact?
After all, consistency is everything. And it comes in many forms, including:
- Visual assets
- Tone of voice
So, before you go any further along your business path, it’s time to streamline all of those assets and activities to ensure every micro-interaction with your brand is a memorable one for customers.
The rule of seven began in traditional marketing and dictated that customers must experience your brand seven times before taking action.
Does it still apply in an online world where we have so many more touchpoints available to come into contact with a brand?
That’s debatable. But the rule of seven should be viewed as an absolute minimum.
After all, there’s so much more competition out there nowadays in a world where anyone can build their own website and call themselves an entrepreneur.
So, you have to work that much harder to be seen and heard by your audience.
Therefore, branding is your opportunity to get it right and leave nothing to chance to secure a loyal, engaged, and purchase-ready B2B audience.